THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content:
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives:
To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu.
To offer solutions and suggestion on how to tackle and alleviate distribution problems identified.
In order to achieve the above objectives. Three sets of questionnaire were prepared and administratered to the population ccomprising staff, distributors and customers of NB plc Enugu in addition, extensive literature review was conducted.
The sample size for the study were determined using topmans formula. Questionnaires collected were analyzed using frequencies and percentages, while the hypotheses were tested using chi-square and statistical tools.
The analyzed data and tested hypotheses showed the following.
- That marketing logistics as being adopted by NB Plc Enugu charges customer patronage and impacts positively on the corporate profitability of the company.
- That marketing congestive is an indispensable tool for not only fighting competitive but also increased market share of the company.
Based on the fings the following recommendations were made
- NB Plc Enugu should also maintain good and efficient service to its customers.
- The case organization should continuously monitor the marketing environment so as to ensure continued relevance of it’s marketing cogitics system, in serving the market efficiently and effectively for improved corporate profitability
Related Project Materials
LOCAL GOVERNMENT AND COMMUNITY DEVELOPMENT
ABSTRACT
This research entitled local Government and community development: A case study of Owerri Muni...
A SURVEY ON THE CHALLENGES FACING SMALL AND MEDIUM ENTERPRISES IN NIGERIA
BACKGROUND OF THE STUDY
Small and medium scale enterprises (SMEs) are largely viewed as the engine wire...
SMALL AND MEDIUM ENTERPRISES MANAGERS’ RATING OF SKILLS NEEDED BY BUSINESS EDUCATION GRADUATES FOR ENTREPRENEURIAL SUCCESS IN SOUTH WEST NIGERIA
Background to the Study
Education is a productive vehicle for overall economic, social-cultural and political development of nations and...
THE EFFECT OF INSTRUCTIONAL MATERIALS IN TEACHING AND LEARNING OF ECONOMICS IN SECONDARY SCHOOLS
Abstract
This study was conducted to investigate the the effect of instructional materials in the teaching and learning...
ANALYSIS OF RENTAL HOUSING QUALITY AND CO-TENANTS RELATIONSHIP IN MINNA, NIGERIA
ABSTRACT
The quantitative and qualitative shortfall of housing in Nigeria occasioned by population explosion is a primary driver of renta...
DESIGN AND IMPLEMENTATION OF FINGERPRINT BASED ATTENDANCE MANAGEMENT SYSTEM FOR TERTIARY INSTITUTIONS
ABSTRACT
The implementation of the biometric based attendance system constrained by our scope and objec...
THE IMPACT OF THE LOGISTICS INDUSTRY ON NIGERIA'S ECONOMIC GROWTH (A CASE STUDY OF THE MARITIME INDUSTRY)
Abstract
The most significant elements that enable us to understand economic growth and de...
PARENTAL INVOLVEMENT ON STUDENTS’ ACADEMIC ACTIVITIES IN SELECTED SECONDARY SCHOOLS
ABSTRACT
This study was carried out to examine parental involvement on students academic activities in...
An examination of soren kerkegaards notion of human existence
ABSTRACT
Soren Kierkegaard’s philosophy marks the beginning of a new way of ascribing meaning to...
PAIN MANAGEMENT OF CANCER PATIENTS IN UNIVERSITY TEACHING HOSPITALS IN NIGERIA
ABSTRACT
The number of cancer patients in the world is increasing. Of the estimated nine million new cases every year, more than half are...
